Max Factor's latest offering from their False Lash Effect family is Fusion, which endeavours to offer that somewhat contradictory package of length and volume.
I was kindly sent this last week and have reached for it every day since.
I already own the original waterproof False Lash Effect mascara having seen a friend of mine create the most amazeballs lashes with it - I literally stopped in her in the street and asked what mascara she used.
As you will see, the tube and the wand are basically the same as the original (also the same as Covergirl Lash Blast in the US), so it's the formula of Fusion which differs. I would definitely say that it's more lengthening, but I wouldn't tag this as a particularly volumising mascara. The effect reminds me much of my favourite daytime macara - Maybelline Lash Stiletto. The formula is just the right consistency - no too wet or dry - just goldilocks!
I normally hate plastic wands - I'm a huge fan of the traditional brush (think Lancome Hypnose, MUFE Smoky Lash) - but Fusion's performs just fine and doesn't bother me at all. I find big wands like Benefit's BadGal a bit unwieldy, as a big wand doesn't necessarily translate into bigger lashes! While Fusion's is pretty big, it's however very easy to be accurate and reach the smaller lashes because the bristles are quite short and taper towards the tip of the wand.
All in all, it's a very good mascara, but on my lashes it delivers more on length than volume, which for me is just dandy. It's £11.99 at Boots - a bit steep for a highstreet brand - but many of the brands seem to be hiking prices. There's currently a 3 for 2 offer on so make the most of it!
Compared with the original
Original left, Fusion right
Have you tried Max False Lash Effect Fusion?
*PR sample provided for review