Review: Max Factor False Lash Effect Fusion - Volume + Length

Max Factor's latest offering from their False Lash Effect family is Fusion, which endeavours to offer that somewhat contradictory package of length and volume.

I was kindly sent this last week and have reached for it every day since.  

I already own the original waterproof False Lash Effect mascara having seen a friend of mine create the most amazeballs lashes with it - I literally stopped in her in the street and asked what mascara she used.

As you will see, the tube and the wand are basically the same as the original (also the same as Covergirl Lash Blast in the US), so it's the formula of Fusion which differs.  I would definitely say that it's more lengthening, but I wouldn't tag this as a particularly volumising mascara.  The effect reminds me much of my favourite daytime macara - Maybelline Lash Stiletto.  The formula is just the right consistency - no too wet or dry - just goldilocks!

I normally hate plastic wands - I'm a huge fan of the traditional brush (think Lancome Hypnose, MUFE Smoky Lash) - but Fusion's performs just fine and doesn't bother me at all.  I find big wands like Benefit's BadGal a bit unwieldy, as a big wand doesn't necessarily translate into bigger lashes! While Fusion's is pretty big, it's however very easy to be accurate and reach the smaller lashes because the bristles are quite short and taper towards the tip of the wand.  

All in all, it's a very good mascara, but on my lashes it delivers more on length than volume, which for me is just dandy.  It's £11.99 at Boots - a bit steep for a highstreet brand - but many of the brands seem to be hiking prices.  There's currently a 3 for 2 offer on so make the most of it! 

No mascara

With Fusion

Compared with the original

Original left, Fusion right
Have you tried Max False Lash Effect Fusion?

*PR sample provided for review

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  1. I wasn't blown away by the original False Lash Effect mascara, but I'm so curious to try this! I popped my Boots card into one the machines the other day and it gave me a £2 off Max Factor mascara voucher,so I may just have to give in... xx

  2. I initially bought the original false lash effect and really loved it, favourite high-street mascara, but then found it had ingredients that have been tested on animals at some point. I'm not sure if I love it too much to care... maybe I do. I think your post reminded me of that. Yes.

  3. Looks great on you, you have great lashes :-) x

  4. I've tried the original one and I actually liked it.. For a drugstore mascara it was pretty good

  5. That looks absolutely amazing!!! I want this now. :) Thanks for the review!

  6. Thanks for the review! Your lashes are wonderful!

  7. Wow, I csn't believe how long your lashes looked!! I've got to try this for myself :))

    Loved the review!

  8. Is this the same product as Cover Girl Lash Blast Fusion???? Looks identical to me!

  9. Hum. I have the lash blast fusion so i'll try it out to see if I get a similar effect! ; w ; I wish they made lighter mascaras, I love the color of your natural lashes!

  10. I love the original one and I'm going to purchase this one as soon as the old one dries up!

  11. Looks great! Thanks for the review.


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