Last night I went along to the launch of PIXI's new Spring/Summer PIXIGlow collaboration with Disney - specifically Tinkerbell with fellow beauty blogger and YouTuber (and best friend of 20 yrs!) Angel Armogida. Although I'd come across PIXI at Boots before, I never took the pale green packaging seriously (shallow? moi?!) and so I was pretty much new to the brand. I was surprised to learn that their little boutique just off Carnaby St (around the corner from fellow Swedish make up brand Make Up Store) has been there for 12 years.
PIXI is the brainchild of a former Swedish model Petra Strand whose aim is to provide women with easy to use, mulitpurpose, long wearing products.
The range launches in Boots today.