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Nails Inc. describe it as a 'deep pink' but it's more of a pinkish red. Like many other polishes this one looks different in natural vs. artificial light. I only applied one coat this time but normally I would apply a base coat of clear or whitening polish to avoid staining my nails. A second coat of colour and top coat of clear makes makes ensures ultimate gloss and good durability. Nails Inc. polishes are pretty chip resistant.